Comments for it's pure rocket science... http://purerocketscienceblog.com inspiration and delivery from the event, marketing and communications experts Sat, 08 Oct 2011 21:51:40 +0000 hourly 1 http://wordpress.com/ Comment on So you think you own me? by TechFan.org » ClickMeeting Online Conferencing Offers Up to 10 Hours of Recording Capacity for Maximum ROI http://purerocketscienceblog.com/2011/10/06/so-you-think-you-own-me/#comment-69 Sat, 08 Oct 2011 21:51:40 +0000 http://purerocketscienceblog.com/?p=423#comment-69 [...] Online Meeting Banckle Collaborator BlogReducing Technical Setbacks During Video ConferencingSo you think you own me? .a575_box {font-size: 14px !important;font-style: normal !important;font-weight: normal [...]

]]> Comment on You’ve got to deliver what the audience wants by So you think you own me? « it's pure rocket science… http://purerocketscienceblog.com/2011/09/01/youve-got-to-deliver-what-the-audience-wants/#comment-68 Thu, 06 Oct 2011 14:23:19 +0000 http://purerocketscienceblog.com/?p=414#comment-68 [...] it's pure rocket science… inspiration and delivery from the event, marketing and communications experts HomeFood for your grey matter…About Pure Rocket Science ← You’ve got to deliver what the audience wants [...]

]]> Comment on You’ve got to deliver what the audience wants by Embracing Innovation at the Core of Business | bXb Online | Blog http://purerocketscienceblog.com/2011/09/01/youve-got-to-deliver-what-the-audience-wants/#comment-67 Thu, 06 Oct 2011 13:18:41 +0000 http://purerocketscienceblog.com/?p=414#comment-67 [...] recent post on the “It’s Pure Rock Science” blog offers a stellar perspective on deliveri…. The post calls out a simple [...]

]]> Comment on You’ve got to deliver what the audience wants by Tony Lorenz http://purerocketscienceblog.com/2011/09/01/youve-got-to-deliver-what-the-audience-wants/#comment-66 Thu, 06 Oct 2011 04:02:39 +0000 http://purerocketscienceblog.com/?p=414#comment-66 Stellar perspective… well done..

The gaps between:
1) audience expectation of the organizers
2) the organizers’ embrace of the category for the benefit of their audience, and
3) the delivery approach of this media by a still new and emerging industry category of event marketing

….will all undoubtedly close.

Take a look at any new category or industry over the last several decades, and the gaps were there too. Has anyone been to a Blockbuster lately ? Fact: they had online delivery of movie in their strategic plan years ago. they knew it was coming and yet they could not get out of their current model of delivery of movies. Results were unfortunate.

Eventually they closed to the benefit of all constituents.

]]> Comment on The Booth is dead. Long live the Booth* by Educating exhibitors in the etiquette of virtual events « it's pure rocket science… http://purerocketscienceblog.com/2011/05/11/the-booth-is-dead-long-live-the-booth-2/#comment-60 Wed, 27 Jul 2011 07:46:06 +0000 http://purerocketscienceblog.com/?p=366#comment-60 [...] The Death to the Booth debate rumbles on and is unlikely to be resolved any time soon as the closest we have managed to get to an alternative title for this universally understood term is meeting point and that doesn’t quite fit the bill. [...]

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