One of the challenges we have been facing as an event organiser for a User Group, which caters for a wide variety of industry sectors is adding value for everyone – exhibitors, delegates and speakers.

Instead of running a one day event, we run a 3 day event that features workshops, demo jams, a feature-rich exhibition, a comprehensive programme and networking opportunities and the cost, in comparison to the one-day cost you’ve written about, is very good value for money but in that respect we suffer from an even greater problem – getting delegates to justify spending 3 days out of the office!

Like you mention in your blog, we have tried to consider the true value of the event and priced accordingly, however to deliver an event of high quality for delegates, exhibitors and speakers it has meant balancing delgate fees and exhibitor rates.

The User Group needs to reach a wider audience and in order to do this the cost needs to be more achievable for companies in a difficult financial, however event organisers still need to balance the cost of the event.

Maybe event organisers need to start considering taking an event back to its core roots and developing a new event growth plan from there…

http://www.gallusevents.co.uk/blog

Thanks.

Great blog. I love the picture of the kids tea party. It paints exactly the right picture. I normally use the picture of a pub near closing time, but yours is much better.

I also think it shows that we have to be genuine with Social Media as well as thinking about what is it in for people to ‘like’ and join our groups. Something you know too well considering the success of your group.

Really good article as always.