Data is probably the single most important asset available to the modern marketeer. Online or offline, data helps you understand your audience, target appropriately, and evaluate what you have achieved. Marc Michaels, Director of Direct Marketing and Evaluation, COI For every organisation, there is an imperative to measure: be this HR statistics, i.e. attendance, satisfaction, […]
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It’s WHAT you know, not who you know, that is important
May 16
Posted by pure rocket science
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Posted in Changing business thinking, Inbound marketing, ROI, VIrtual business solution.
Tags: 6Connex, audience target, business, client satisfaction, collaboration, customer behaviour, Hellen Beveridge, Inxpo, Networking, On24, retrospective research, satisfaction surveys, Social Networking, Ubivent, virtual technologies
